FrankThe Chair Guy

Path 2 — Wholesale & Trade

Already sell furniture?
Buy smarter.

You don't need another course. You need product that makes sense — premium chairs at numbers that leave you room to make money.

The proposition

Premium chairs.
Better value.
More room for margin.

Your customers want design, comfort and quality. Your business needs numbers that make sense. We curate a small range of real leather dining chairs and make them available at three different order sizes, so the buy can match your business instead of the other way round.

Who the trade program is for

  • Furniture stores and showrooms
  • Interior design businesses
  • Home staging companies
  • Furniture ecommerce businesses
  • Trade and contract buyers
  • Hospitality procurement

How ordering works

  • 2 chairs
  • Chairs are boxed in pairs
  • 18 chairs or more moves you to volume pricing
  • 60 chairs per model and color reaches container pricing
  • A full container holds roughly 280 chairs
  • Pickup at our Miami warehouse

Wholesale pricing is shared directly with approved trade accounts rather than published — it protects the retailers already selling these chairs.

Request Pricing

How you buy

Three ways to buy.

Traditional overseas manufacturing often forces you to buy a hundred identical chairs in one color. We've built three levels instead, so the order can match the size of your business.

Level 1

Local / Available Stock

For smaller purchases and businesses that want to test the product without committing to huge quantities.

Minimum order

  • 2 chairs
  • Chairs are boxed in pairs
  • Pickup at our Miami warehouse

Level 2

Wholesale / Volume

For stores, designers and businesses buying in larger quantities for a floor, a project or a season.

Volume break

  • 18 chairs or more moves you to volume pricing
  • Mix models and colors

Level 3

Direct Container

For established buyers ready for significantly larger orders, direct from the source.

Container

  • 60 chairs per model and color reaches container pricing
  • A full container holds roughly 280 chairs

Final pricing and landed cost vary with order quantity, destination, freight, duties, customs, drayage and other logistics.

The range

The collection.

Five models, each stocked in four leathers. Tight enough to merchandise properly, broad enough to fill a dining program.
Sofia real leather dining chair

Sofia

Real leather dining chair

Real leather · Black metal legs

W 21" × D 23" × H 37" · Seat height 19"

  • Beige
  • Light Grey
  • Medium Grey
  • Mocha
4 colors in stock
View Chair
Verona real leather dining chair

Verona

Real leather dining chair

Real leather · Walnut-finish wood legs

W 21" × D 25" × H 39" · Seat height 19"

  • Beige
  • Light Grey
  • Medium Grey
  • Mocha
4 colors in stock
View Chair
Luca real leather dining chair

Luca

Real leather dining chair

Real leather · Black metal legs

W 20" × D 23" × H 34" · Seat height 19"

  • Beige
  • Light Grey
  • Medium Grey
  • Mocha
4 colors in stock
View Chair
Milano real leather dining chair

Milano

Real leather dining chair

Real leather · Fully upholstered legs

W 20" × D 24" × H 35" · Seat height 19"

  • Beige
  • Light Grey
  • Medium Grey
  • Mocha
4 colors in stock
View Chair
Siena real leather dining chair

Siena

Real leather dining chair

Real leather · Fully upholstered legs

W 21" × D 22" × H 33" · Seat height 18.5"

  • Beige
  • Light Grey
  • Medium Grey
  • Mocha
4 colors in stock
View Chair

Special order leathers

The four stocked colors ship from Miami. The entire line can also be produced to order in any of these leathers — available on a full container, or by mixing colors in a shared container at the 60-chair minimum.

  • Mocha
  • Light Mocha
  • Black
  • Dark Grey
  • Charcoal Grey
  • Pewter
  • Wheat
  • Pumpkin
  • Aqua
  • Blue
  • Frost
  • Light Grey
  • Med Grey
  • Cognac
  • Brown
  • Dark Brown

The math

Every layer has to make money.

When a chair travels the traditional route, each step adds real cost — freight, financing, warehousing, sales, risk. All of it legitimate. All of it landing in the retail price.
  1. Factory
  2. Importer
  3. Distributor
  4. Retailer
  5. Customer

Build a more efficient, chair-focused supply chain and that same margin has somewhere else to go.

The local chair guy

Builds a focused business with the right model and real product access.

The furniture retailer

Buys smarter and keeps more room to compete on value and design.

The designer

Specifies chairs their clients love, at prices that leave room for a project margin.

The end customer

Gets a genuinely good chair at a fair price.